COLE COLLISION CENTER

COLE COLLISION CENTER

While many body shop owners all over the country are looking closely at the incredible USI line of paint
booths, one shop owner is all-in with this 40-year-old company and their cutting-edge booths, mixing rooms
and prep decks. With a total of seven USI booths in all of his four locations, John Cole, the owner of Cole’s
Collision Center in upstate New York, isn’t just a customer, but is also a huge advocate for these booths and how they have helped his production in countless ways. As a veteran of the collision industry who started working for a shop at age 16, John Cole, now 51, began thinking seriously about opening his own shop back in 2006. With the help of his father and a handful of great friends, Cole renovated an old building and converted it into a state-of-the-art collision center facility. With previous experience managing a high-volume collision center at a local dealership, Cole knew what it would take to get his collision center operating at a high level. Cole’s approach was to first get some key employees, a few DRPs and the finest equipment available on the market and that’s exactly what he did when he opened Cole’s Collision Center of Colonie in 2007.
In just a short time, the shop was one of the most successful collision repairers in the region and Cole
was looking to expand. From there, he opened three
more locations—in Ballston Spa and Wilton in 2007 and another shop in Clifton Park in 2012. Recently, he relocated Cole’s Collision Center of Colonie to a new, modern facility and this year he will be celebrating
10 years in business. Cole knows exactly how his USI
paint booths have helped him to be successful, crediting their amazing features, including cycle inversion dynamic dampers, online customer assistance, humidity-based temperature regulation, warm-up operations and a function that automatically regulates
the booth’s air volume. But that is technical jargon and probably confusing to many people. What’s most important to Cole and his paint crew is that his USI booths do the job the right way time and time again
and with outstanding results, while saving time, energy and money. Cole is no newbie when he comes to paint booths and their capabilities, so when he decided to acquire USI booths, it was surely not an impulse buy. “I have probably sprayed in every paint booth out there and I’ve never seen a booth perform like a USI,” he said. “They’re incredible and the air movement is
unmatched. The motors they put in these fans—they’re like the blades on a helicopter—amazing.” “We love the waterborne feature of the USI booths because we spray
waterborne in all of our locations,” Cole said. “With these booths, we’re getting the shortest flash-off and curing times in the industry, bar none. You push a button and it ramps up to cure the waterborne more quickly, which is wonderful. With these booths, you don’t need any additional fans or blowers in your booth
to cure these cars. Plus, it saves us a ton on energy and we’re keeping contaminants out of the paint.” With USI’s Easy Paint System (EPS), the booth can set the working
rhythm and parameters of the job, instead of it being performed by the painter. “It’s actually a button on
the iPad that we use in conjunction with the booth and it’s a totally automated function,” Cole said. “It gives
you the proper temperature, fan speed, duration, purge and proper bake and all you do is simply follow the instructions. It’s like a microwave oven - you push the button and it tells you what to do. You really don’t have to even think about it. Our painters love it!” Cole is also enamored with USI’s DGT Manager for its reporting capabilities, he said. “They give you total control with this feature, so that we can constantly have access to all of the information available about our energy consumption in real-time for each job, including time reports for the single cycles, operators and pieces. This way, we’re not guessing; we’re knowing.” Training for the USI spray booths was prompt and thorough, according to Cole. “The people from USI came in here and taught our painters how to use it right away and then they come back about a month later, and
re-train them and that’s where they really fine-tune their skills. USI has been great with training and support. If you have a shop anywhere near upstate NY and want to see a USI spray booth in action, is Cole
willing to oblige? “Absolutely,” he said. “I love these booths and I tell people they’re the best out there, so
sure—call us and we’d be happy to let you see how they work.”

USI REFINISH TECHNOLOGY,
Our products save shops money, time and energy and that's why we're one
of the premier manufacturers of spray booths in the world today.

USI Italia spray booths are carefully engineered, thoroughly tested and manufactured
to lead the market for these following reasons:

1. World's Fastest Painting Cycle: With the shortest flash-off and curing times on
the planet. You will never need additional tools in your booth such as blowers of any
kind, IR or compressed air heating systems with a USI Italia booth. By featuring shorter
curing times with the highest flow available anywhere provided by our exclusive turbofan
system, the energy savings are huge and the results are exceptional.

2. Standardized Quality Results: With a USI Italia spray booth, you can rely on the same
excellent results time and time again. Before we introduce a new model to the public,
strenuous testing with a select system of controls is conducted, ensuring that it will
perform at a high level in any shop environment. With all of the latest cutting-edge
products and components working together, the entire painting process is controlled
and fully automated through our Easy Paint System. It takes all of the guesswork out
of the process, because with every cycle, our E.P.S. suggests the most efficient process
with each vehicle in real-time and enables your crew to obtain the highest quality results
in the shortest time at the lowest cost overall.

3. Economy and Superior Technology: Especially ideal for waterborne products,
USI Italia spray booths are durable and reliable while saving collision repairers time,
energy and money by painting more cars with precision performance. Painters love USI
Italia booths because the finished product is exemplary and while enabling them to paint
more cars every day by tapping into our advanced technology.

USI REFINISH TECHNOLOGY,
Our products save shops money, time and energy and that's why we're one
of the premier manufacturers of spray booths in the world today.

USI Italia spray booths are carefully engineered, thoroughly tested and manufactured
to lead the market for these following reasons:

1. World's Fastest Painting Cycle: With the shortest flash-off and curing times on
the planet. You will never need additional tools in your booth such as blowers of any
kind, IR or compressed air heating systems with a USI Italia booth. By featuring shorter
curing times with the highest flow available anywhere provided by our exclusive turbofan
system, the energy savings are huge and the results are exceptional.

2. Standardized Quality Results: With a USI Italia spray booth, you can rely on the same
excellent results time and time again. Before we introduce a new model to the public,
strenuous testing with a select system of controls is conducted, ensuring that it will
perform at a high level in any shop environment. With all of the latest cutting-edge
products and components working together, the entire painting process is controlled
and fully automated through our Easy Paint System. It takes all of the guesswork out
of the process, because with every cycle, our E.P.S. suggests the most efficient process
with each vehicle in real-time and enables your crew to obtain the highest quality results
in the shortest time at the lowest cost overall.

3. Economy and Superior Technology: Especially ideal for waterborne products,
USI Italia spray booths are durable and reliable while saving collision repairers time,
energy and money by painting more cars with precision performance. Painters love USI
Italia booths because the finished product is exemplary and while enabling them to paint
more cars every day by tapping into our advanced technology.